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The brand new concept
of digital reading amongst the masses was unveiled at the World Book Fair in
New Delhi
Just a few months
after the launch of innovative digital publishing platform Readwhere.com, Mediology
has introduced the concept of ‘Virtual Bookstands and Newsstands’ that enable
consumers to buy content using their mobile and tablet devices. The brand new
concept of digital reading amongst the masses was unveiled at the World Book
Fair in New Delhi.
The content purchased
is digitally and wirelessly delivered to them for reading on tablets, mobile or
desktop web interface via Readwhere.com. Customers can scan the QR code
displayed alongside the content with their mobile or tablet devices. This will
then direct the customer to an appropriate page on the mobile smart device,
from where a purchase can be made through a credit card, netbanking or even
cash to the person manning the store.
Any traditional
brick-and-mortar bookstore, superstore, library or airport lounge, anywhere in
India, can become a storehouse of thousands and millions of eBooks, eMagazines,
eComics and ePapers.
Manish Dhingra,
Director and Co-founder, Mediology Software, said, “We have brought the concept
to India for the first time which is all set to be a game-changer in the
delivery of digital content.”
In India especially,
as per recent figures, more and more people are choosing tablet devices as
their first computing device instead of laptops. In May of 2012, mobile internet
usage in India surpassed desktop Internet usage. So Internet enabled tablets
are going to become the de facto reading devices in the future,
especially with India’s Gen Y (15-29 years).
“In many ways we
are introducing the future of book purchasing and reading at this
year’s World Book Fair,” added Dhingra, who sees immense scope for this concept
in future. “If bookstores show interest in this unique concept at the World
Book Fair, these virtual bookstands can open up in all parts of the country for
which we are equipped to provide them the entire infrastructure and e-commerce
services.”
The Virtual Bookstand
can be seen at Hall Number 3, 136-139, Pragati Maidan, till February 10, 2013.
Source
| http://www.bestmediainfo.com/
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